THIS IS HUSKIWEAR
It all started in the mountains. That’s where our roots are – where the weather changes in minutes and gear needs to keep up. But Huski Wear isn’t just made for the slopes. Our clothes are made to follow you through every part of your journey – on the way there, in the middle of the action, and when you finally slow down afterwards. We believe in making garments that last, that feel right, and that simply work – wherever you are. Timeless, durable, functional, comfortable – created with respect for both people and the planet. And most importantly – we’re doing this together with you. Because no one knows what works out there better than you do.
Designed to Last — Made with Responsibility.
To make better clothes, we focus on what truly matters — quality, functionality, and responsibility. Our goal has always been to create awesome-looking, super-comfortable, high-quality garments that last. We choose materials that are better than the alternatives, using a large proportion of recycled polyester and organic cotton to reduce our impact on the environment.
All Huski Wear clothing is designed and developed by our experienced design team in Sweden. They put fit, function, and durability before fast-fashion trends to make products built to perform and endure over time. The garments are manufactured by our skilled production partners in Asia and shipped to our warehouse in Sweden, from where they’re distributed to you. Since all Huski Wear products are made in the same facility, we avoid unnecessary transport of fabrics, trims, and other components — giving Mother Earth a well-deserved break. Because let’s face it: the textile industry is responsible for around 10% of the world’s carbon dioxide emissions. Sustainability isn’t optional — it’s a responsibility we take seriously, every single day.
Our Story – From Idea to Reality in Record Time
Huski Wear is a new brand – but far from inexperienced. Behind the logo stands a dream team of designers, manufacturers, marketers, and professional skiers with many years of experience in creating and selling clothing for an active lifestyle. The journey began in 2019, when Strawberry HK Ltd, a well-established textile manufacturer in Asia, came up with the idea of creating a new direct-to-consumer brand within the sports and outdoor segment. Soon after, the vision started to take shape together with a dedicated and entrepreneurial team – people from different backgrounds but with a shared goal: to build a sustainable, innovative, and unique brand.
When the team met the people behind Huski Chocolate, the chemistry was instant. Just a few hours (and plenty of laughter) later, Huski Wear was born – a brand with the ambition to offer high-quality clothing with thoughtful design, functionality, and the right price, accessible to everyone living an active life.
Since then, things have moved fast.
We’ve had the honor of collaborating with the Swedish Alpine National Team and have several Olympic champions in alpine skiing involved in the company, including Christian Mayer, Kalle Palander, André Myhrer, and Urška Hrovat. Today, our collections are used by ski clubs and enthusiasts all over Europe, and in 2025 we successfully expanded into the North American market. From an idea in the factory to an international brand – all in just a few short years.